IAB SA and Kantar's #InsightsinAction: Guidelines to amplify your brand purpose

IAB SA and Kantar's #InsightsinAction: Guidelines to amplify your brand purpose“You can’t just wake up one day and decide to be purposeful, it has to be built into your brand’s DNA.” Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond.
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Source: Building & Construction news S.A