Experience design thinking: A desk is a dangerous place from which to watch the world [Part 3]

Photo by ConvertKit on .
Photo by ConvertKit on [[www.unsplash.com Unsplash]].</span>To recap, in parts one and two I’ve suggested ways to broaden creative thinking using language probes and how this can help with customer-led innovation. Let’s reframe this idea of outside-in thinking. In the last year, we’ve been doing some research on the tourism industry, on how first-time visitors from abroad discover and decide on destinations, what they do when they arrive, and how they share their experiences when they’re back home. (An example that clearly has a different resonance now compared to when I originally wrote this some months ago but bear with me.)
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Source: Building & Construction news S.A