Event marketing and Covid 19: Navigating the digital divide is the new reality (albeit virtual)

Image credit: Marcus Aurelius on .
Image credit: Marcus Aurelius on [[www.pexels.com Pexels]].</span>The trade fairs and exhibitions industry was never meant for the faint-hearted. From the ebb and flow of economic strain in a competitive landscape to the uncontrollables that could make or break your event, destroy a brand or demolish a team – if it’s not resilient enough to roll with the punches. Fortunately, I work with a strong team of individuals from marketing and sales to finance and operations, that has learnt to use the energy of each strike to power our next move.
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Source: Building & Construction news S.A