#AUW2017: Water conservation – what's love got to do with it?

Justin Friedman, founder of For the Love of Water (FLOW)
Justin Friedman, founder of For the Love of Water (FLOW)</span>Justin Friedman, founder of For the Love of Water (FLOW), chaired and opened the keynote session on the second day of the 2017 African Utility Week. Unpacking the use of communication to drive lasting behaviour change and the philosophy behind this approach, Friedman briefly took delegates through the history of FLOW and how its simple messaging and strategy has been successful in the sphere of water conservation.
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Source: Building & Construction news S.A