Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketersWith knowledge based in long-term needs-analysis studies in large corporates and insights provided by Scopen’s Agency Scope, CEO of the Independent Agency Search & Selection Company and Scopen partner Johanna McDowell has a healthy idea about what marketers want from their agency ecosystems…
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Source: Building & Construction news S.A